CREATIVE CONCEPT FOR On / LOEWE

LOEWE and On present a new collection of shoes and ready-to-wear, designed for artistic exploration. Debuting the Cloudsolo Hiker and Cloudtilt Cosmic, the collection is accompanied by a campaign featuring artists Joan Jonas, Martine Syms, and Tarek Atoui as they move through environments that inspire their work.

Photographer  Rosie Marks / Videography by Chris Lerins and Theodore Hugonnier